Loctite came to Fallon looking for some work that would put them on the map and make their brand the go-to glue for every household in America. So we said, okay how about we have some people dance to a song about breaking stuff and putting it back together during America’s most watched event on TV. The rest they say is Super Bowl history.
We also shot some stills that we turned into social content to further set the world on fire with glue goodness.
Accolades: Clios, Andys, AICP, London International Awards, One Show, Adweek & Ad Age Top 5 Super Bowl Spots