How do you create an identity for a tier 3 cable sports network that gets them noticed and something that hasn’t already been done by ESPN? That was our challenge with Big Ten Network. We zeroed in on what makes the Big Ten Network unique and what makes Big Ten fans unique - love of college sports. On a shoe string budget, using existing footage, a wry tone and an agency-produced music track we created these TV spots to bring what makes the Big Ten Network great - College Sports!