Back-to-School time is super stressful for parents. There’s the clothes, supplies and all the other stuff you need to kit your child out before the first day of school. Those are the pressures moms and dads face. And for Target, back-to-school time is the second biggest retail season of the year - more pressure. The "School takes a lot. Target has it all" campaign we developed drove Target’s sales to year-over-year growth.